The internet revolution has changed commerce. On some level, digital marketing affects every industry and every business. Even without an online presence, your customers talk about your business online and thereby touched by the forces of digital marketing.
With so many listings now online, realtors have no choice but to get a jump on digital marketing. Great online content helps sell homes, no matter where they are.
Having a website with great content has been good. This is an industry that has jumped on video marketing in recent years. YouTube has been an excellent platform for realtors to reach clients.
While it is true that people make their final decision after seeing the property on-site, investors thoroughly research before viewing the property and so, as a realtor it’s wise to have a strong presence online. Real estate developers are boosting their emphasis on online marketing for years.
Azegate provides cost-effective digital strategies and tools to grow your real estate business We use modern digital marketing strategies to generate leads and boost your business.
How digital marketing is impacting the real estate market
- Cost Efficient
Since the cost of real estate projects is very high, developers look for way to cut costs.
Digital marketing is effective and cost-effective as compared to traditional marketing methods. Real estate companies invest a lot in print ads with returns that are significantly lower than digitals ads.
An effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
- Boost exposure
A developer or a realtor is usually involved in multiple projects varying in size, cost and location. They can promote all their projects on their website and use digital marketing strategies to increase their reach.
According to a study conducted in 2005, only 11% of advertising budgets for real estate firms were allocated for online platforms. By 2010, these numbers rose to 64%! In 2020, the numbers are way higher.
Now real estate professionals have realized where they’d need maximum exposure and are ready to invest in all the right places such as digital marketing.
- Brand building
When people are planning to invest huge sums of money (as is usually the case in real estate) ,they only trust brands with a reputation. To succeed in the real estate industry, developers need a strong and positive presence. Having an online presence is the ultimate brand building technology.
- Digital Marketing Automation
Since most developers are busy and cannot perform all marketing tasks on their own, they can use the right automated platforms to speed up their work.
Using the right setup, it is possible to automate a lot of marketing tasks like running email campaigns, delivering targeted pieces etc.
- Chatbots
Chatbots are now widely used by companies to promote their products and services while providing a personalized customer support experience.
It’s proven to be successful because they can quickly provice accurate answers to clients and gather user data.
- Blockchain technology
This technology enables marketer to track their ad placement and ensures that customers click their ads.
As a result, customer engagement data becomes more reliable.
- Augmented Reality
Clients have to see the property before making a final choice and this is where augmented reality can be of great help. This tool can be used to provide a virtual tour of the properties.
- Social Ad campaigns for real estate digital marketing
Most companies underestimate the effectiveness of social media campaigns.
A number of fresh offers from huge social networks made it possible to target markets more effectively than in the past. These fresh offers are geofencing and improved targeting.
The trick here is to create advanced social projects that uses all the tools and styles. Companies that invest in advanced social media methods are most likely to find an outstanding ROI on their investment.
- Influencer marketing
Potential clients are likely to believe a real person over an online ad. This is where we can make full use of influencer marketing which has proven to be extremely effective.
For real estate marketing, find influencers that can reach out to potential customers.
With 84% of real estate professionals using social media platforms, how can modern real estate brokerages and realtors in the world further differentiate themselves in a saturated market? Your digital marketing strategy can have a much greater impact than traditional marketing strategies.
Azegate is a user-friendly CRM solution. we help Real Estate companies to grow by reaching out to leads through digital marketing, SEO, social media , bulk SMS, brochure designing and call center services. We have successfully worked with businesses and are known to keep our clients happy and content by offering amazing benefits & privileges.